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Restoring mobility into the physio industry

Matrix aren’t your average physiotherapists. Combining years of experience in elite sports science with extensive medical knowledge, they pioneer cutting-edge treatments to take care of patients who didn’t get the help they needed from the NHS. Taking a more holistic approach to treatment. Matrix enhance the lives of patients by fixing existing medical issues while offering expert advice on nutrition, mental health and exercise to optimise their well-being on a long-term basis. Matrix are changing the face of physiotherapy, and they needed a new brand strategy, identity and website to reflect their cutting edge approach.

After spending a lot of time with Matrix team, their passion and involvement from start to finish helped us to understand the often complex services they were offering, as well as understand their distinctive personality. We coupled these insights with our market research and competitor analysis to create a new visual identity that would truly set Matrix apart in its field.

- Research & Insights
- Brand Strategy
- Brand Identity
- Brand Assets
- Website Design & Development

We needed to create visual identity that would appeal to elite athletes as much as it would appeal to someone who had never been to a physio before. We designed an identity system that purposely went against the grain of competitors, avoiding cliched graphics and the usual NHS blue tint. The bespoke illustrated icons nodded to symbols of alchemy but reimagined for a modern audience.

When it came to designing and building the website, the visual brand principles of high impact and dynamism were key priorities. Through the use of parallax scroll and cinemagraphs keep the site moving without overpowering the user. The vibrant brand colours pop against the black and white drawing the user in. We used oversized letters to once again create impact through the confidence and strength of the brand.